Founded by childhood friends Emma and Tom, who first met during swimming lessons at Harold Holt memorial pool.
It all began with 3 juice flavours (that our friends thought tasted wonderful), an office fridge and a little red Holden Combo.
We worked on our brand and one year later we had 10,000 bottles of juice to sell and no customers. So, we sponsored ‘Around the Bay in a Day’, a 200km bicycle ride with 10,000 participants. We gave it all away, got fantastic feedback, did the same the next week, and the following week, until we actually started to sell more than we gave away.
By 2006 we had sold our 1 millionth juice bottle, and today we’re still selling our original 3 juices and many more delicious flavours.